PROJECT OVERVIEW

Problem Statement

Some people enjoy eating nutritious foods, and some even feel compelled to do so due to medical conditions or physiological requirements. However, it may be challenging for some people to find these types of prepared dishes online that match their preferences. 

Goals

The project’s main goal was to design a phone app for people seeking healthy foods. People who have no time to cook but at the same time need to eat healthily, as well as people who have specific diets and look for diet-category foods to order online, might be suitable users for this app. Our project was about the research and design of a mobile app that is based on healthy food information and lists the most available diet-category foods to order online. Everything that needed to be done for this project, including business ideation, competitive analysis, prototyping, and usability testing, was completed during this project.

Vector
Team
Role
Role
Hourglass
Duration
Vector2
Tools

Group of Two

UX Lead/ UX UI Designer 

Four Weeks

Figma, Miro, Zoom

Design Strategy

DISCOVER

Survey & Interview

We conducted a survey and interviews to get users’ perspectives.

We interviewed twelve individuals to learn about their desire for a healthy online food app and previous experiences. Figma Jam was used to organise keynotes from these interviews.

DEFINE

Persona

As a result of the quantitative and qualitative research, we defined a character

 to transmit information according to our user’s needs.

Story Boarding

User Flow

DEVELOP

Sketches 

By hand-drawing low-fidelity wireframes to lay out our ideas, we were able to get a head start on the design.

DELIVER

 

High-fid Wireframes

Let's Work Together

mortazavi.zeinab@gmail.com